Magento: E-commerce Top emerging Trends

Evolution of Magento E-commerce trends in the industry is very effective because it has made easy for all the online shoppers to get their desired product and fast service, user-friendly and reliable. In the area of the E-commerce industry, the way of promoting their services and brands have increased sales.

Magento E-commerce Trends

Digitalize the mobile E-commerce 

In the last year, as predicted the traffic has been increasing day by day in mobile usage. It shows that internet traffic is more from tablets and smartphones than the desktop. You must cater to mobile users because an incredibly high number of customers come from smartphones devices. A user-friendly website brings more traffic that leads to targeting the customers and business conversion.

Start selling on social media

In E-commerce marketing strategy, social media plays an evolutionary role. To push your business on top in many ways like views, comments, and suggestions. To assist the business growth and generating revenues for your business. You can even start your social media campaign in Magento E-commerce app or website.

The feature of mobile payments of E-commerce

The transaction technology process and mobile payment process has become more instant, easy as well as secure. Magento E-commerce development gives the best payment solution for different payment processing online such as credit card, debit card, and other payment solutions.

Security

In the e-commerce platform, all the payment and transaction process should be authenticated to elevate the customer concerns regarding security. Magento platform works to remain updated and break the security breaches with all authentication methods and its high-security policies.

A richer and more relevant customer journey

Better personalization boosts customer retention and nudges users towards repeat purchases. Get our e-commerce personalization guide to learn more. Secondly, get ready for more advanced pop-overs. The use of pop-ups on e-commerce websites will continue to increase this year. Pop-ups or pop-overs are persuasive conversion rate optimization tactics, prompting customers with messages about deadlines and thresholds for deals and free delivery.

Data-driven strategies

The use of automation and behavior-based re-targeting is climbing. Data-driven strategies will be hugely prominent this year. As retail brands are naturally progressing with more advanced data and utilizing third-party solutions. The increased level of data available to brands means that retailers have a better understanding of customer behaviors, helping them to deliver more relevant content.

More paid social activities

We’ve seen a recent change in approach from many retailers with paid social activities, from brands boosting the odd post and trialing ad campaigns to more dedicated advertising strategies. As we all know, Facebook has reduced organic reach for brands, with its recent algorithm and newsfeed changes, whilst social networks have been arming brands with more opportunities for paid activities. Facebook Pixel enables brands to create more intricate re-targeting campaigns, based on browsing and buying behaviors.

Omnichannel innovation

Omnichannel commerce is still relatively underutilized. Implementing effective omnichannel strategies requires significant planning, investment, as well as platform integration. Omnichannel shopping experiences help brands to meet consumer expectations and keep up with the competition. Here are some key omnichannel tactics to enhance your retail store customer journey.

Mobile-first UX strategies

Google has paved the way for a mobile-first approach to UX, which has heavily influenced search ranking. Brands must ensure better mobile experiences to avoid being penalized. The result is a rise in mobile-friendly sites and further streamlining of the route to purchase. Also, the growing influence of social media and mobile shopping in retail will encourage brands to enable more customers to buy products directly from apps and social channels.

VR and augmented reality

Brands are trailing ways to enable customers to explore products using VR and augmented reality technology. As with chatbots, there’s a slow adoption of this technology, but brand experiences driven by VR will certainly emerge as a key tactic for innovative retailers.

Personalized shopping experience

The technique is super easy. All you need to do is to collect the data of your customers, assess their previous buying history, their shopping behavior, and other details to let them offer personalized promotional coupons, discounts, recommended products whenever they land on your site. This gives them a sense of personalization and encourages them to buy something from your online store.

Mobile commerce will dominate

Online purchases via mobile devices have been increasing day by day. People are shifting from desktop versions to mobile apps when it comes to buying products online. With this growing popularity, it becomes essential for you to create a mobile-first design for your web store.

Rich content with high-quality images

If Magento store has no genuine product images and valuable content then it won’t help you and there are no matter how beautifully you crafted your Magento store. To improve the visibility and sales of an online business, you must create rich and user-centric content.

Social selling

It is one of the most promising trends for 2018. Since Facebook, Instagram, Twitter and Whatsapp messenger is playing very well in establishing a direct communication system with the customers.

User interface/ User Experience (UI/UX)

Businesses need to focus more on user experience (UX) & user interface (UI) in order to generate more traffic and increase sales. Considering the pace through which e-commerce is developing, the launching speed of an e-commerce website is very important. People tend to visit the online retail websites that take the least time to load and if your website is slow, has confusing navigation or a multi-step checkout process, the customers will never visit your website no matter how reasonable prices you have provided and you may end up facing huge losses.

There are many ways through which businesses can boost the customer shopping experience such as by enhancing interaction among users, speed up Magento store load time, providing an easy checkout process and by nurturing leads with the help of attractive blog posts, news and other elements.

Personal customer experience will dominate

Customer attention and personal experience are dominating the marketplace and it is vital for e-commerce websites if they want to stay in the competition and compete with the leading e-commerce shopping stores. However, drawing the attention of customers is becoming increasingly hard for e-commerce businesses. Businesses can make the most out of big data and analytics in such a case. They can connect the relevant data and receive requisite information and deliver information that is advantageous to the customers.