Company Background
There is an Indian online marketplace that deals in furniture and home décor items. They have many categories of items, and they are known for having the biggest online furniture store in India. It has also become the nation’s largest omnichannel marketplace. The company empowers thousands of regional, national and MSME brands. It provides them with a platform to reach customers across more than 300 cities. The company boasts a curated ecommerce platform. This platform includes 150+ offline studios spread across 100+ cities. Now the company wants to migrate to a better ERP. The goal is to make processes easy and enhance customer experience.
- Sector: Ecommerce
- Country/Region: Asia Pacific – India
- Technology/Solution: Magento and Power BI
- Ecommerce: 12 Months
- Solution Highlights: 30+ integrations with multiple
in-house agency systems and Advanced citizen search capabilities.
Problem Statement
The company wants to implement its existing portal functionalities into an effective ERP. 1,200 categories, 10 lakh products, and their product attribute values have been migrated. We have also made changes to the extensions that do not comply with the latest software version.
The main aim is to remove data silos that exist between the website, sales and operations. The ultimate goal is to enhance customer experience.
Key Challenges
- Dependency on the company’s team for product attributes, category lists, and attribute values.
- Extensions that did not support the required Magento Community Edition.
- Theme integration with all third-party modules.
- Meeting security requirements that were not part of the current portal.
- Customizing the existing portal as per expectations.
Value Proposition
Our Dynamics 365 experts conducted a complete analysis. We kept technical requirements, customization, and integration in mind. Our experts then developed specific solutions. We implemented these solutions strategically. As a result, we completed data migration. We migrated 1,200 categories, 10 lakh products, and product attributes and their values. Additionally, we updated and integrated extensions that were not compatible with the current version.
Key Features We Added
- Manage catalog and products
- Integrated ERP
- Size chart functionality
- Advanced search and solar search
- Promotions and loyalty programs
- PDF functionality to print order details
- Page builder and custom email notifications
- Payment gateway integration and custom shipping
- RabbitMQ implementation
- Bulk orders
Results and Business Impact
Our experts executed their strategies expertly. The company’s website is now more efficient, secure, and agile. Performance has been boosted manifold, page load times have improved, and order processing runs faster. Now, all added features work smoothly without any issues.
The company’s dependence on third-party extensions has reduced significantly. Also, customer experience has improved noticeably. Shoppers find products faster through advanced search. The migration to the ERP system has brought about a change in their entire business process. It has made it easy and improved customer satisfaction.
Conclusion
India’s largest online furniture marketplace struggled with data silos and rigid systems. Bluethink Inc migrated 10 lakh products and 1,200 categories to Dynamics 365 CRM. We removed silos, enhanced customer experience, and made their omnichannel operations seamless, secure, and scalable.
